It’s worth noting, however, that the numbers are actually not exacting regarding their internal space - the 350 actually holds ~329 quarts.
And it isn’t just one or two coolers between the top and bottom of the range, either. YETI: As far as internal storage space is concerned, YETI’s suite of hard-sided rotomolded offerings has an impressively wide range - wider than most folks are probably aware - clocking in as small as ~24 quarts and as big as a whopping ~329 quarts. And while it’s clear that YETI and RTIC offer an extremely similar suite of rotomolded cooler offerings, they do differ in some key areas, which we’ve outlined below. Well-known and -respected for their absurd durability, ice retention, and more, these types of coolers have set the standard across the entirety of the cooler industry - be that for camping, fishing, or just backyard usage. The bread and butter of both of these brands are their ultra-tough rotomolded hard-sided coolers. In 2017, the brands settled the multiple lawsuits with the stipulation, according to a press release put out by YETI, that RTIC “make a financial payment to YETI to cease sales of all products subject to the lawsuit - this includes hard-sided coolers, soft-sided coolers and drinkware and to redesign all products in question.” While both brands claimed the settlement decision to be amicable and in both brands’ best interests, it’s also worth noting that RTIC - in their own release - said they had “agreed to redesign only those products involved in the dispute.” Both companies have been operating normally since.
#GRIZZLY ADVENTURE VS YETTI COOLER SERIES#
It’s extremely important to note that, in July of 2015 (the same year RTIC was founded), YETI filed a series of lawsuits and grievances against RTIC for copyright infringement - claiming that the recently-launched RTIC was offering a suite of products too similar to those offered by YETI, thereby infringing upon their intellectual property. To this day, regardless of how much their catalog has expanded (which it has, quite a bit), they still hold true to their original ethos. Where they differ, although, is in the fact that RTIC also wanted to ensure that their overbuilt offerings were also available at a much lower price point than big-box retailers primarily through a direct-to-consumer (DTC) business model. Like their chief competition, RTIC was created with the intention of crafting unrivaled outdoor-ready gear - chiefly in the realm of adventure coolers. The similarities don’t stop there, either. However, John and Jim Jacobsen of Cypress founded their brand in 2015 rather than in 2006.
RTIC: Interestingly, RTIC was also founded by a pair of brothers out of Texas. Today, YETI is synonymous with quality, often at a high price, but the brand is no less amongst the most respected in the outdoor industry. Over the course of the next 14 years, the brand focused primarily on their collection of hard- and soft-sided coolers, becoming a veritable household name in the cooler industry and acquiring a massive following, but has since expanded into numerous other categories including bags, drinkware, and even a suite of dog-friendly gear. Of course, that end-goal also paired with a lifetime of experience in the great outdoors - especially in the fishing and boating industries - and an outlook that favored personal experience and perfectionism over marketing schemes and mass production. YETI: Founded in 2006 by brothers Roy and Ryan Seiders out of Texas, YETI was built upon a single guiding principle - to design and build the ultimate everyday cooler. But we’re hoping the following guide will give you a better education on what each brand has to offer, which will enable you to make the right decision the next time you need to purchase an adventure cooler or another associated piece of gear. Both somewhat household names, at least in the outdoor gear industry, these cooler-making giants are extremely similar in some ways and vary wildly in others. In this case, it’s two brands in the adventure cooler space: YETI and RTIC. Today, we’re hoping to compare one of the aforementioned top-name brands with their chief competitor - pitting their primary offerings, technologies, cost associations, and more in a head-to-head battle.
#GRIZZLY ADVENTURE VS YETTI COOLER FREE#
But, thanks to the very nature of the free market, contenders are always welcome to try their hand at toppling those dominant brands with similar products that either perform better, have a more desirable appearance, cost less, or some combination therein. Though, sometimes, there are brands that tend to dominate a specific category therein - which, occasionally, can keep them at the top of the heap for decades. The gear industry is something that’s seemingly always in flux.
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